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Design empowerment allows fashion creativity to take root.

Release time:2018-11-16  click:1489

On November 8, the award ceremony and new product announcement of China's first "Primary Color Cup" fashion women's print design competition were held in Keqiao F5 fashion promulgation hall. Through the dynamic fashion release, 50 pieces of optimized pattern design works skillfully integrate the original design with the commercial market, and burst out unique fashion sparks on the show floor.


The first "Primary Cup" fashion women's print design contest takes "fashion, creativity, protection, sharing" as the theme, takes "Primary Cup" as the direction, and guides product development and terminal market application areas docking as the goal. After more than 5 months of competition, the contest has won awards and awards. In order to better promote the works of outstanding contestants in this contest, and to better attract the eyes of upstream and downstream enterprises, and truly transform the works of contestants into products of commercial value, the organizers have selected 50 prize-winning flower-shaped works, combined with fabric development and clothing customization, in the form of model ready-made clothes show, showing the pattern. The great charm of design.


At present, the development of clothing printing industry in China still has some shortcomings, such as lack of creative support, but it also has its own huge advantages, that is, the complete industrial chain, the integration and innovation of industrial chain, the gathering of original design talents and the continuous improvement of intellectual property protection. This competition is based on China Textile City, the world's largest textile trading and distribution center, relying on industrial clusters and market advantages, integrating original design talents, upstream and downstream industrial chains, authoritative experts, trading platform, first-line market and other resources.

In the new era that constantly guides the traditional textile industry to the cultural-led fashion industry, original design is the source of fashion development and the "booster" of industrial transformation and upgrading. Zhang Weihai, general manager of Shaoxing Primary Color Digital Technology Co., Ltd., said: "The attention brought by the competition will further attract excellent designers and teams to Primary Color Digital, to the textile capital Keqiao innovation and entrepreneurship, bring new impetus for transformation and upgrading, and inject new energy into the development of Keqiao fashion and creative industries.