Children's wear has become an emerging growth area in the garment industry, and has benefited from the dual promotion of the growth of consumer groups and the change of consumption habits. Consumer demand has shifted from practical consumption to upgraded consumption in pursuit of health, beauty and fashion, especially for the parents of the 80/90 younger generation. High brand attention and low price sensitivity make children's wear consumption more brand-oriented, quality and higher added value.
1, the industry development space is still very large. The baby industry has good prospects in the future development. The emergence of peak production period and the increase of children's base provide a good opportunity for the development of high-end children's wear industry. The improvement of consumption capacity and the growth of consumption speed also bring great opportunities for the development of high-end children's wear market. On the whole, high-end children's clothing is expected to present a high speed development in ten years.
In addition, from the perspective of market size, with the opening up of second births and the upgrading of consumption, it is expected that the children's wear market will grow at a rate of about 5% in the next five years, and the market scale will exceed 210 billion yuan in 2023. On the other hand, from the perspective of per capita children's wear consumption, in 2016, the per capita consumption amount of children's wear in China is only 16 dollars, which is much lower than that in Japan. ($60.9), the United States ($97.4) and the UK ($124) still have much room for growth. It can be seen that the high-end children's wear industry is far from touching the ceiling under the continuous growth of the children's wear market and the rising per capita consumption.
2. In the development of high-end brands, brand occupies the main advantage, while the price of children's wear falls to the second place, and the share of small brand children's wear in the market is no longer important. In children's wear consumption, people are increasingly demanding, and tend to go to the first-line brand and other high-end quality, because its safety quality and good service make consumers more trusted. With more and more transparent information and more mature consumer awareness, their choice will further promote the development of high-end children's wear market.
3. No matter the leading leisure apparel enterprises or sports brand enterprises, they have entered the children's wear market one after another, trying to occupy a place in the children's wear market, which means that the children's wear market will inevitably bring a new competition, and the competition will be fierce. At the present stage, the children's wear market is still in a situation of low industry concentration and maturity needs to be improved. With more and more enterprises joining, the competition intensifies, and the maturity and concentration of the industry will become higher and higher. With the continuous development of children's wear industry, the market concentration will continue to improve. Therefore, the development opportunities faced by excellent enterprises lie not only in the continuation of the overall market scale, but also in the improvement of market share.
