Li Lin, chairman of Ji'nan hung Tian Garments Co., Ltd.
Ten years of grinding a sword
On March 21, 2011, Jinan Hongtian Garment Co., Ltd. was founded. Li Lin pondered over the coming of this day for a long time. Everything started from scratch and started from scratch. This requires more than courage and responsibility.
Li Lin graduated from Qingdao University, majoring in international trade. He has a good command of English. He is determined to do foreign trade work. Thousands of lines in the world, but Li Lin chose the clothing industry. Since graduation in 2001, he has been engaged in garment foreign trade. He has experienced Shandong Garment Shoes and Hats Industry Group Company, Qili Group and Qingdao Jinyida International Trade Co., Ltd. from a small salesman to a business director step by step. The business work of garment trade is very trivial and complicated, requiring very careful and meticulous work. Most of them are female comrades in the industry. It can be said that male comrades who can do a good job in the business can do it well. However, Li Lin not only does a good job, he treats people sincerely, considers others, communicates and negotiates relaxedly, and his enthusiasm is enough to infect anyone around him. As long as he deals with people, he will leave a deep impression on people. It is also the profound impression that will become an important cornerstone of future entrepreneurship.
No one's entrepreneurial path is smooth, which is also filled with countless bitterness and bitterness. If no one has a partner, they go to find someone; if there is no office interview, they go to the hotel lobby cafe; and when they have a team of more than 10 people, they don't even have a decent sample room. They borrow the place of other factories and several sewing machines. It's hard to imagine that some clothing orders with high quality and high testing standards are going out from such small start-up companies that have difficulties to overcome and create conditions unconditionally. Li Lin said that he was a very lucky man. In the most difficult times, there were always a group of dedicated supporters from family, friends, teams and partners. But he did not know that his luck came from his charm, a sincere and down-to-earth personality charm of the people around him is itself attractive. In the period of entrepreneurship, he set an example for all people, holding a banner and pushing forward bravely. The role of an example is infinitely important, which is where he is fortunate.
In March 2012, Hongtian Sample Room was established, located in Zhangqiu Mingshui; in August 2014, Qingdao Branch was established; in early 2015, Jining Factory was established; in September 2015, a British office was established, and three senior British professionals were appointed to take charge of the work docking of the British market; and in early 2016, a logistics control center was established in Jinan Free Trade Zone. It is used for inspection, distribution and transfer of surface accessories and finished products. In just six years, in the garment industry, Hongtian has become a resounding name, and the family support has risen to become a social responsibility.
Intensive cultivation and innovation ability
The economic growth slowed down and the garment industry was depressed. This is an old topic. Chairman Li Lin just listens to this question. Instead of following the trend of seeking change, he is more committed to clothing work. Expanding the team and purchasing new equipment. In order to meet the more accurate quality requirements, Li Dong built a laboratory in the company. From simple weighing measurement, button pull test to various shrinkage rate experiments, color fastness test, all the instruments related to the testing of clothing accessories should be complete, and sent a special person out to study. At the same time, organize all staff to participate in the training of experimental equipment. All the surface accessories must be self tested before being sent to the testing center for testing. Good quality flour accessories are like good ingredients. It is essential to make delicious dishes to ensure good food. Likewise, the workmanship and seriousness of craftsmen are also the key to a good finished product. Li Dong often goes to the factory to check the quality of clothing and personally supervises the quality of work. Besides the quality, the innovation of the garment industry needs the diligent study of the craftsman spirit. In terms of design cost, Li Dong also spared no effort to hire foreign designers, organize design team training and study, and attend various exhibitions. What is craftsman spirit? The spirit of craftsmen refers to the spirit of craftsmen to refine their products, strive for perfection and perfection. This is the pursuit of enterprise's ultimate and excellent attitude. It will also become a culture of enterprises, rooted in blood. Li Dong once said firmly to his employees, "There is a depressed industry, but there is no depressed enterprise".
Hung Tian, like this, is like a phoenix flying off the river.
Always feel grateful.
January 26, 16, ushered in the annual grand annual meeting of Hongtian, more than 200 industry representatives attended the meeting to express congratulations. Li Lin, who comes from an ordinary worker's family, is not a high-profile person. He is not good at any formalistic expression. He can not speak for more than three minutes at such a large event as the annual meeting. A few words express my mind directly: "Hongtian has gone through five years, thanks a lot, I always adhere to two principles, the first is to leave as many benefits as possible to my employees, the second is to leave as much profits as possible to my partners, I believe that with your company, Hongtian will go farther and better."
Thanksgiving is not just a matter of saying, over the years, Li Lin has not only been the boss of Hongtian, but also acted as a "brother" among his partners and a "big leader" among Hongtian employees. Partner company capital turnover is not open, there are business crises, encounter bottlenecks, Li Lin never flinched in the face of help, he always reminds himself that Hongtian just started with the trust and support of everyone; Hongtian employees have any problems, he takes the initiative to understand the situation and help, until the completion of the results of their own satisfaction.
Office staff revealed that after 13 years of stable development of Hongtian, Li Lin privately arranged for office staff to donate several times to the disaster area, sent a large number of cold-proof clothes made by Hongtian factories, as well as a love fund. He always feels grateful and often thinks of helping others. This sentence is not on the lips. He always keeps in mind and has greater ability to help more people to give back. What he can do is to make continuous efforts to interpret it silently with action and sincerity.
One pack goes the world.
Today, Chairman Li Lin still lives in a small house with his wife and one and a half-year-old son. His life is very simple. He eats takeout with his employees, often patronizes beef noodles downstairs, and strives hard to find time to cook a dish for his family after work. Although he looks dignified, he is willing to play a joke on everyone and laugh at his obsessive-compulsive disorder.
Today, the company has increased from the initial 4 million orders to more than 4 billion, with annual output of more than 5 million pieces. The products are sold to the United States, Britain, France, Italy, Japan, Korea and other parts of the world. A person who wants to take care of everybody is bound to neglect his family in many times. He is always the first person to work in the company every morning. He always handles all the mail before the employees arrive and makes a good work plan for the whole day. Being busy, returning late, getting up early and spending more time with your family are all extravagance. But the company's employees can not see him very often, because he is not on business, or on the way to business.
Every time I see Li always walking forward with a backpack and a meteor, it seems as if I saw a small salesman who just graduated ten years ago breaking into the world with his backpack.
Yes, at the beginning of ten years, the heart will not change.
